Job Listing

Job Title
External Sales Consultant (Brand Enhancement)
Employment Type
Full Time
4 to 5 years
R28000 to R30000
Job Published
07 August 2023
Job Reference No.

Job Description

Are you a dynamic and ambitious sales professional with a passion for branding innovation? If you're ready to embark on a journey that blends cutting-edge technology with the art of branding, then I have the perfect role for you!

As a Sales Consultant, you'll be the face of groundbreaking concepts, forging connections with clients who crave distinctive branding solutions. You'll be talking to the likes of designers and brand managers to get your products specified and then this is implemented via the Printing Industry. Your knack for identifying opportunities and your unwavering determination will be instrumental in driving their growth.

You'll find yourself in a collaborative, forward-thinking environment where your ideas are not just encouraged – they're essential. They invest in their team's growth, offering professional development opportunities that align with your aspirations.

Elevate. Transcend. Brand.

If you possess the qualifications, experience, and dedication to excel in this role, I invite you to apply here or to ellarine@obr.co.za

Educational Requirements:

  • Matric with mathematics
  • Tertiary qualification in BCom/Marketing/3-year IMM Diploma or Degree/Diploma in Marketing or Business/Accounting (preferred)

Experience Required:

  • At least 5 years of experience in sales or marketing

On-the-Job Training:

  • 3 months of technical product knowledge training
  • General sales and marketing mentoring

Other Requirements:

  • Valid driver's license and roadworthy car meeting safety standards
  • Ability to professionally manage and develop key accounts
  • Proficiency in cold calling potential customers
  • Capability to learn and effectively communicate technical attributes of products
  • Technical expertise to diagnose and solve technical problems
  • Skill to train others on products and applications
  • Relationship-building skills with a customer-centric approach
  • Effective communication and interaction at all levels
  • Market research capabilities including product, customer, and competitor analysis
  • Up-to-date knowledge of social media and online marketing strategies
  • Strong attention to detail and aptitude for handling paperwork
  • Task-oriented and organized work style
  • Self-motivated with the ability to work independently
  • Teamwork skills
  • Proficiency in PC applications: email, Word, Excel, ERP, and CRM systems

Travel Requirements:

  • Travel within South Africa, primarily focusing on the Western Cape
  • Occasional overseas travel for training and supplier meetings


  1. Manage marketing expenses within approved budgets
  2. Negotiate and conclude sales and developmental projects within company procedures


  1. Achieve monthly and annual sales and gross profit budgets for the Foils Division
  2. Maintain and develop strong relationships with existing and potential customers
  3. Produce accurate CRM information, leads, opportunities, and sales records
  4. Manage surplus and obsolete stock as previously forecasted
  5. Ensure completion of end-user program

Major Responsibilities:

  1. Plan, implement, monitor, and administer agreed sales strategies
  2. Promote the company's products to existing and potential customers
  3. Forecast monthly unit product sales and update as required
  4. Record and update leads, customer interactions, and projects in the CRM program
  5. Provide recommendations for new product introductions and discontinuations
  6. Achieve monthly and annual sales targets as per the operational plan
  7. Implement and monitor social media and online marketing strategies

Main Purpose of Job:

  1. Strengthen the company's position in current markets and seek out new projects
  2. Provide sales and technical support to customers for achieving annual budgets

Key Performance Areas:

  1. Product Range Maintenance and Development:
    • Acquire and maintain competitor product information
    • Evaluate potential new products and make recommendations
    • Introduce new products to the customer base
  2. Market Research:
    • Initiate and maintain contact with key accounts and potential customers
    • Analyze market information for trends and opportunities
    • Maintain up-to-date customer and prospect records
  3. Market Development:
    • Define marketing opportunities and set up appointments
    • Plan proactively for appointments and present products to clients
    • Update CRM program and follow up on inquiries
  4. Administrative Duties:
    • Maintain mailing list on CRM program
    • Update list of prospects continually
    • Update existing project information
  5. Pricing and Profitability:
    • Recommend and update list prices for profitability
    • Recommend and agree on pricing structures
    • Prepare monthly deal prices and manage GPs
  6. Technical:
    • Maintain knowledge of company products and industry developments
    • Maintain contact with suppliers for technical updates
    • Provide technical training and support to customers
  7. Promotion:
    • Attend seminars and exhibitions as agreed
    • Follow up on customer inquiries and distribute marketing material
  8. Stock:
    • Monitor airfreight shipment requests and make recommendations
  9. Budgets and Forecasts:
    • Participate in setting annual sales, GP, and expense budgets
    • Forecast monthly unit product sales and adjust as needed
  10. General:
  • Continuously develop knowledge through courses and seminars
  • Provide technical support and assistance to the Sales and Marketing Manager
  1. Quality Responsibilities:
  • Identify and resolve product and quality issues
  • Ensure compliance with ISO 9002 requirements